PR for Music, Entertainment and Events

Let's Get Your

Message Where It Matters

Get maximum exposure for tours, album releases, entertainment and events.

PR campaigns for radio, print, online, TV and podcasts.

Let’s Chat

Let's Get Your

Message Where It Matters

Let's Get Your

Message Where It Matters

...With Tailored PR Campaigns Specific to Your Objectives and Your Audience

Let’s Chat

Over 25 years experience working on campaigns for the likes of Keith Urban, Nick Cave and the Bad Seeds, Neil Finn, Missy Higgins and more

Valerie MacIver

About Us

Valerie MacIver Public Relations provides PR services to a broad spectrum of Australian and international clients, customising strategies for individual needs. It's been a privilege over the past decade to execute PR campaigns for some of the biggest names in music and entertainment including Keith Urban, Nick Cave and the Bad Seeds, Neil Finn, Missy Higgins, The Whitlams and more, alongside annual events like Twilight at Taronga and the Australian Music Prize.


Our PR campaigns are tailored specific to your needs. It's not a 'one size fits all' approach, so the strategy we create and implement is completely unique to you. We will help to create, build and manage your public profile in a way that maximises your visibility to the right people.


Established in 2010, VMPR is run by Valerie MacIver who has more than two decades of experience as a Publicist and Communications Professional, and has also completed her Master of Communication.

Let's Chat

How It Works

PR for Music, Entertainment and Events

Schedule a meeting to discuss your PR needs. We’ll then send you a proposal detailing how we can get maximum exposure to promote your tour, album release or event. This will detail media targets across radio, print, online, TV and podcasts and outline a timeline. Once the proposal is accepted, work begins!



We know the business of music and entertainment. Let us help you navigate the way for maximum results.

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Wondering where to start with your next PR campaign?

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